Tell me who's watchin'...your marketing message

A couple of weeks ago I was on a staycation at the beach when a plane with a banner flying behind it started buzzing overhead. Advertising at the beach, while on vacation? Nah, I’m not interested. But then it happened. My 5-year-old daughter said to my husband, “Daddy, that’s the money you could be saving with Geico.”

Yes, it was a Geico banner ad – the one with the googly eyes and stack of money like in the clip above. No, I’m not kidding she really said that – and she can’t read yet! And yes, I laughed hysterically for quite some time. After recovering from my laughing fit it occurred to me just how effective this Geico message is. After considering further, here’s my take on why.

Many of us already readily recognize the famous Rockwell riff originally done by the late MJ (sorry Mysto & Pizzi (who?!?) Gotta give cred to the original). So score one for good song choice. But it’s also creative. It’s consistent. And it’s easy to understand.

Of course, it doesn’t hurt that Geico puts a ton of its budget into commercials, radio spots, print ads…and even plane banners on the beach. But if your business doesn’t have a Geico-sized budget, that’s even more reason to make sure your marketing message is as effective as possible. That way, when it is out there you know it’s working.

So who’s watching your professional message? Is it consistent? Are you saying what your customers need to hear? Well, like I heard on one of Geico’s recent radio spots, call me for a free rate quote. I’d be happy to take a peek for you.

Oh and you’re welcome for now having that song in your head for the rest of the day. Now you won’t forget Geico or me. ☺